Homebase makes college its training home


Colleagues from Homebase stores across the region have been brushing up on their painting and decorating skills with the help of East Berkshire College.

As part of its commitment to delivering the highest standards of customer service, one of the UK's leading home enhancement retailers approached the College regarding a special painting and decorating training course for employees from its Staines, Bracknell, Camberley and High Wycombe stores.

The College was able to put together a five day tailored training programme for the Homebase colleagues to provide them with the practical skills and knowledge they need to deliver an enhanced level of advice to customers in store.

Delivered at the College’s Langley Campus, the short course saw 15 Homebase colleagues learn about wall preparation, painting techniques, wallpapering, tools and materials. As well as developing their practical skills, the course also enabled the employees to gain a City and Guilds level one qualification in painting and decorating.

Homebase is one of the UK's leading home enhancement retailers and is recognised for choice, style and customer service across the wider home enhancement market, and this latest training initiative raises its service to another level.

Ian Towse, project manager at Homebase, explains: “As a company, we want to be recognised for informative customer service. So to further enhance our service, we wanted to ensure our own colleagues were trained in painting and decorating techniques, so that they had the hands on skills and knowledge to advise customers. This training programme not only develops our colleagues’ skills and qualifications, but also means customers can be assured of receiving first rate advice and recommendations when they come into the store.”

“Homebase colleagues already undertake City and Guilds training in gardening and kitchen planning, but this is a first for painting and decorating. East Berkshire College’s flexible approach has made the whole process of setting up the programme very easy for us. They were able to tailor training to meet our specific requirements and timescales. And our colleagues have been very positive in their feedback on the quality of the training.”

Homebase are currently trialling the training programme for colleagues in some stores. If it proves successful, the company intends to roll the programme out across all stores.

East Berkshire College provides tailor-made training solutions to help businesses remain competitive, profitable and productive. With years of experience working with SMEs and multi-nationals, the College can deliver cost-effective training programmes at a time and place to suit any organisation.

For more information, please contact East Berkshire College’s Business Services team 01753 443855 or by clicking here.

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