Apprenticeship standards are employer-led, meaning that employers can specify exactly what’s required from an apprentice in each specific role. Apprenticeship standards outline the skills, knowledge and behaviours required to carry out a certain job role, which are delivered and carried out both in the workplace, through teaching & learning and independent learning.
All the skills, knowledge and behaviours must be met for the apprentice to achieve their Apprenticeship. Some of these standards involve additional qualifications that must be completed in order for the apprentice to achieve the knowledge elements in full.
Role profile
A content creator works to a brief. They research, prepare and develop the messaging to maximise audience engagement. They capture the strategy and objectives of the brand and needs of the customer, client or business. The content they create can be used as part of media, advertising, documenting and marketing campaigns. In their daily work, an employee in this occupation interacts with a wide range of internal and external stakeholders throughout the end-to-end content creation process. An employee in this occupation will be responsible for delivering high quality content on time and on budget that meets the brief. They need to be aware of the legal and regulatory framework and take this into account throughout the content development process. They are required to keep up to date with new technologies, platform developments and consumer trends.
Typical job titles may include- Content assistant, Content creator, Content producer, Junior content producer and Multimedia executive.