A florist may work in one of several sectors, in a shop environment, within an event company or creating designs for a variety of retail organisations or outlets.
As such, they need to have business acumen and excellent interpersonal skills when dealing with customers and colleagues.
Excellent levels of customer care and sales skills are crucial as florists are often commissioned for important events such as weddings, funerals etc.
A florist must have perception and be able to offer appropriate expert advice to the client whilst interpreting the vision for the finished project.
Whilst showing empathy and care towards bereaved customers a florist must be able to obtain the relevant information from customers and translate this into an appropriate design suitable for the customer’s needs.
They must be able to record and store information accurately in the correct manner in line with current legislation.